A flexible employment platform for construction with the highest-paid side jobs in Russia
About
KASKA is an HR-Tech startup in construction that develops a tool for daily hiring of line personnel.
Company logo
I joined the team at the earliest stage, when there was still no clear understanding of what the product should look like. The team was shaping the idea, researching the market, and testing the first hypotheses.
problem
Construction companies often need to urgently find people for a shift, but this is usually handled through Telegram chats, calls to contractors, and personal contacts. The process is highly inefficient: it is hard to quickly gather the right number of performers and be sure they will actually show up on site. Many shifts fall through, while contractors and developers lose money and time.
Tasks
- Competitor analysis
- Job Stories creation
- User Flow design
- In-depth interviews
- Quantitative surveys
- Interactive prototyping
- Usability testing
- Technical documentation
- Company branding
- Design system creation and development
- Design reviews
- Cross-platform app design
Solution
A mobile app that helps customers staff and run construction shifts, while performers get access to the highest-paid side jobs in Russia.
Large worker pool
We continuously expanded the performer pool, connected new sources, and tested acquisition formats
Onboarding
To access nearby side jobs and publish shifts, users only need to complete a standard phone-number authorization flow.
User authorization
Performers can also specify their work experience to see more shifts in their specialty and increase their chances of being accepted for other shifts.
Shift
A shift is the main work unit on the platform. Shifts can be based on time or volume, have instant enrollment or manual selection, be urgent, or include an increased rate. There are two types of shift participants:
- Customer/shift organizer. Usually this is a construction contractor or their logistics team.
- Performer. A man aged 20-44 with no serious health problems who wants fair pay for physically demanding work.
A performer can either immediately take the first available shift and show up for it, or respond to several shifts (for example, only within a 2 km radius, then go to the one that accepts him first).
Performer taking a shift, live recording
The customer can flexibly manage their shift. For example, they can review responses manually if they need highly specialized workers or specific people.
Every shift has a reserve: performers who responded after the crew was already staffed and can pick up the work if someone drops out at the last minute.
Automatic replacement from the reserve
The handshake mechanic reminds performers about the shift and asks them to confirm participation. It is designed so the customer always has a window to hire replacements if one or more performers drop out.
Handshake (shift attendance confirmation)
I brought the main shift and profile interaction scenarios into a single primary widget fixed at the bottom of the screen.
Primary actions widget
Chat
One of the platform's key features is one-off group chats linked to a shift and reacting to changes in its status.
Shift chat
A few days after the work is completed, chats are archived, but every shift participant can always return and see who they worked with before.
For business
Each month, users can publish up to 3 shifts for free. To remove the limit, they need to buy a subscription that turns the app into a powerful tool for ongoing line personnel hiring.
Paywall
The first business model was based on packages of different levels, measured by the number of available shifts per month
First business model
Design system
I created a design system from scratch to speed up development, make platform scaling more comfortable, and support future products.
Results
- Established problem-solution fit, reducing MVP risks and costs
- Designed the company logo and visual identity
- Designed the mechanics of the core business process
- Designed a cross-platform mobile app
- Created and maintained the design system
- Organized the data room and wrote part of the technical documentation
- Designed and presented an idea pipeline and hypothesis scoring system to the team, reducing Time to Market by 40-60%
- Wrote a detailed app test plan for the development team and ran more than 10 design review sessions
Thanks for watching
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